Search Engine Optimization

  • What are Search Engines and Basics?
  • How Search Engines works?
  • Popular Search Engines.
  • Crawlers / Spiders
  • Visibility on Search Engines
  • What is Website?
  • Working of Websites
  • Details about HTTP, HTTPS & FTP
  • Hosting of site?
  • Domain Extensions and Sub-Domains
  • HTML Basics
  • Keyword research and analysis
  • What is Keyword?
  • What is Keyword Density?
  • Various types of Keywords.
  • Google trends
  • Keyword Proximity
  • Keywords Research & Analysis
  • On Page Optimization
  • Meta Tag Optimization
  • Image optimization
  • Creating/uploading Robots file
  • Creating/uploading HTML & XML Sitemap
  • Bold & Italic Tag
  • What is Page Rank?
  • Competitor analysis
  • Pre/post-website analysis
  • Alexa report
  • Some Common SEO tools & plug-ins
  • Anchor Text
  • Heading tag
  • Off Page Optimization
  • Blog Creation & Posting
  • Article Submission
  • Search Engine Submission
  • Directory Submission
  • Free Classifieds
  • Forum Postings
  • Social Bookmarking
  • Documents / PPT & PDF Sharing
  • Image Submissions
  • Press Releases Submission
  • Algorithms
  • What is Google Panda?
  • What is Google Penguin?
  • Google Rank Brain
  • Google Humming Bird
  • Query Deserve Freshness Algorithm
  • Canonical Links
  • What are Site Links?
  • Advance
  • Introduction to Google Analytics
  • Creating/uploading Google Analytics code
  • Google Analytics Cookies
  • Admin Section in Google Analytics
  • Dimensions & Metrics
  • Various reporting tabs
  • What are Sessions, bounce rate, new v/s returning users ?
  • Acquisitions from various channels, medium & sources
  • Custom Reporting in Google Analytics
  • Goals & Funnels in Google Analytics
  • Applying filters in google analytics
  • Email Tracking in Google Analytics
  • Conversion Tracking in Google Analytics
  • What are Annotations in Google Analytics?